To start a referral program, you can:
Define your goals: Consider what you want to achieve with the program.
Identify your customers: Understand who your ideal customer is and what makes them a good fit for your company.
Choose incentives: Decide what rewards you'll offer to customers who refer others.
Select a referral tool: Pick a tool to help you manage your program.
Create a plan: Make a list of your referral sources and how you'll reach out to them.
Promote your program: Let your customers know about the program and encourage them to refer others.
Track referrals: Set up a system to monitor who refers others and what rewards they receive.
Follow up: Quickly respond to referrals and thank those who participate.
Referral programs can be a powerful marketing tool that help businesses grow and acquire new customers. They can also help reduce the cost of customer acquisition.
When I had my spas I would offer the new customer $50 off the first visit. I would pay my referring customer $50 for the new customer. I would track this on a simple business card.
Try it and let us know how your referral program is working!
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