How to start a referral program

To start a referral program, you can:

1. Define your goals: Consider what you want to achieve with the program. 

2. Identify your customers: Understand who your ideal customer is and what makes them a good fit for your company. 

3. Choose incentives: Decide what rewards you'll offer to customers who refer others. 

4. Select a referral tool: Pick a tool to help you manage your program. 

5. Create a plan: Make a list of your referral sources and how you'll reach out to them. 

6. Promote your program: Let your customers know about the program and encourage them to refer others. 

7. Track referrals: Set up a system to monitor who refers others and what rewards they receive. 

8. Follow up: Quickly respond to referrals and thank those who participate. 

Referral programs can be a powerful marketing tool that help businesses grow and acquire new customers. They can also help reduce the cost of customer acquisition.

When I had my spas I would offer the new customer $50 off the first visit. I would pay my referring customer $50 for the new customer. I would track this on a simple business card.

Try it and let us know how your referral program is working!